Tiff Needell is to head up a new auction company “Auto Auction” which launches today - Wednesday 17 March

The company will bring to auction vehicles of all types, leading off with Mitubishi UK’s highly desirable Heritage Collection.

Long term TV Car world “Royalty” and historic racing driver Tiff Needell is the brand ambassador for the company and stresses that "Auto Auction promises to be a safe, secure, and proactive partner in buying and selling all types of vehicles”

The team behind the new launch venture has years of experience in the automotive world, especially in the sale of super cars and low volume high-performance models. The team boasts a rich and diverse background in the automotive trade, from modern to classic, from trackside to in front of the camera. “We don't claim to know everything, but we do know how to bring buyers and sellers together.” Says William Griffin, one of the leaders of “Auto Auction.”

The first auction is exclusively drawn from the heritage collection of Mitsibishi UK and includes a number of EVO models, and an exclusive Tommi Makinen Edition Evo 6, signed by the legend himself. Also being offered is the very first car imported into the UK by Mitsubishi in 1974, a Colt Lancer, showing minimal miles and in extraordinarily original condition. Add to the mouth-watering line up of 15 cars an impressive run of 36 numberplates including 1 CCC and this is bound to be a hugely popular auction.

Tiff’s reason for choosing now to become involved? Simple: – “The automotive industry is rapidly changing. I believe a huge part of it is going to become a safer, more transparent space for buyers and sellers thanks to the digital revolution, and that is what Auto Auction is all about. Not only that, but the team also has a wealth of experience in sales and marketing in the automotive world, so will be one of the most proactive sites in promoting successful auctions”

London UK based Auto Auction’s William Griffin continues “We believe the time is right for a new approach to online auctions. We use the same API technology as Facebook to guarantee a safe and secure sales platform. Couple this with the highest resolution photography and you will see more in the comfort of your own home than you would at a traditional live sale! We are guaranteeing a transparent buy!”

In short, Auto Auction is committed to placing your advert in front of buyers. The days of both financially investing and waiting for someone to find your advert are over, we do the groundwork and take it to buyers! Launching with these Mitsubishi classics including a genuine TV star car in the “Top Gear magazine” Desert Worrier, phev Outlander, an original Starion and a 3000GT you have an astonishing and completely NO RESERVE line up.

Auto Auction Launch Video

Mitsubishi UK Heritage Fleet Video